Elf on a Shelf. Last year, I found this little guy in TJMaxx. We told the kids that this elf is a direct helper to Santa. He (or she?) watches them and then reports back on what he saw. Next morning, you can find Elf in another spot. With so many things to do and buy, I'm glad we've added this guy into our holiday tradition. O & V wonder where he's positioned himself to watch our family's chaos.